"Kodak sells film, but they don't advertise film. They advertise memories"
(Theodore Parker)
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all"
(Leo Burnett)
"The most powerful element in advertising is the truth"
(William Bernbach)
"Creative without strategy is called 'ART'. Creative with strategy is called 'ADVERTISING'"
(Jef Richards)
"Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does."
(Stuart H. Britt)
